Social media can be one of the greatest tools for your business in modern society. The variety of social media platforms means you can find the best one for you and your business. It is crucial that you put your business on at least one social media platform but being able to utilize as many as you can will be incredibly beneficial for your business growth. Whether you prefer to use Instagram or Twitter for your business, you are bound to find the best social media platform that flows well with your business. Social media is important when it comes to the advertising of your business, but also for building those crucial relationships with potential clients and customers.
Why You Should Use Instagram
Instagram is one of the most popular social media platforms for businesses due to its wide audience on the platform. Hashtags, Reels, Stories, and normal posts are fantastic ways to utilize the platform for the benefit of your business. Posting on your Instagram Stories gives your audience a chance to get to know you and your business much better and also provides them with a behind-the-scenes view of your business. The majority of people are on social media these days, which means you are placing your business right in the hands of people from all around the world with the simple press of the “post” button.
Using social media means you can showcase your products and your brand in general. It is also a great space to provide your audience with testimonials and reviews from current customers and clients. This means you will be able to quickly build up a trustworthy relationship with your audience, leading to more sales and profile clicks. Instagram has a tricky algorithm to combat, but once you get the hang of it, it will become second nature.
What Is Your Brand Image?
Another important factor when putting your small business on a social media platform is deciding what your brand tone and image will be. You may already have a website for your small business, which means you may already have a brand theme, color palette, and brand voice. Transfer all of this over to your social media page but optimize it for the use of social media. Due to word limits, you will need to condense and summarize a lot of what you may already have on your website. It is vital that you are able to condense those large pieces of text into short, digestible sentences, especially for your social media bios.
The Management of Social Media
Managing multiple social media platforms can be a hassle, though, meaning it might be a good idea that you hire a social media manager. You can get a social media manager for all of your chosen social media platforms. Your social media manager can work remotely and can even work on-site at your business’s office. The offices at sopershouse.co.uk are an excellent example of what an office should be. Having a workspace that is suitable for not only you but also your members of staff is key to business growth and overall workforce morale.
Utilize Video Content
Instagram has Reels, and TikTok is one of the most popular social media platforms. Both share the same feature of being able to post videos. Many businesses have opted for TikTok due to the quick-paced nature of the videos and the number of users on the platform in general. The TikTok algorithm is fantastic for pushing content that you would not usually engage with, meaning you can grow your reach exponentially. Many older videos also get pushed frequently too, so if you have a video you posted three months ago, it could continue being pushed even more for another few months. Building up a strong TikTok page can bring more humility to your business, as TikTok focuses a lot on the comedy side of advertising. If that does not suit your brand, there are also a plethora of other communities on TikTok, such as #smallbusiness and accounts that focus on sharing useful tips for businesses while they also run their own business.
By providing others with advice about what you have learned or what challenges you have faced through your business, you are not only growing your audience, but you are building relationships with them too.
Is Twitter Good for Businesses?
These days, most businesses are on at least one social media platform, so it is vital to your business’s success that you choose one as soon as possible. Being able to grow an audience and reach potential customers in the early weeks and months of your business growth can be incredibly beneficial to your business. Having a strong foundation to start off with means you will have much more confidence in moving forward with your business.
If you opt for Twitter, it is important to note that this social media platform behaves quite differently from Instagram and TikTok. Twitter is all about conversations, and with the plethora of content constantly being posted, the lifespan of tweets is quite short. A lot of businesses still use Twitter, but it isn’t as popular of choice as Instagram or TikTok. Hashtags on Twitter can be a great boost to your business, but the main form of engagement on Twitter is getting involved in conversations. This is why it is imperative that you connect with accounts that are relevant to your business’s niche and those that could be interested in your business’s products. While you can still post videos and images on Twitter, it is much more of a text-based social media platform.
The Key to A Successful Business
Overall, you should get your business on a social media platform as soon as possible. If you can’t manage your own social media due to your hectic schedule, then you need to hire a social media manager to take care of your page and focus on engagement. Social media Is a great tool for businesses these days, especially due to Instagram’s promotional feature. This feature makes it so much easier to get your business out there into the world. Social media can be overwhelming at first, but once you get into the flow of it, your business will thrive and succeed online.