Graphic design is an art of conveying the message with visual and textual content. Past few years, graphic designs have been ruled by bold colors, mind-bending gradients, and modern compositions. In 2020, graphic design trends have reached an important milestone. And also it’s going to reach new heights.
No doubt, graphic design has always been a field of deep admiration and a big inspiration to most of the people. Are you a graphic designer? If so, be aware of the fact that no matter which project you are working for, you must know about the latest graphic design trends. So what will the best graphic and web design trends 2020 be? No worry. Have a look at the 8 biggest graphic design trends in 2020 that you need to know about.
1. Muted Color Palettes
Past few years, muted color palettes are a great trend to start with. Muted colors are just color that has been slightly desaturated with a dark, white or a complementary color. Basically, muted colors are the opposite of vivid colors. You can use these muted color palettes on marketing materials, social media posts, or even websites for a modern look.
Color gradients are going to be a major trend in the graphic design world. Gradients were mainly used as beautiful backgrounds. But now, color gradients are going to be used as one of the standard elements of graphic design. Gradients will be added to complex illustrations, used as a color filter, and included in some graphics to add some depth and texture. Designers use gradients to accentuate their blog headers and social graphics as well.
3. Abstract And Dreamy Illustrations
When it comes to the graphic design trends for 2020, illustrations will be a top choice. Mostly used for infographic design, web design, and presentation design. The best thing about illustrations is that no other company will be ready to copy them exactly. Illustrations need to get a little more imaginative and dreamy to stand out in 2020.
4. Heavy But Simple Fonts
Usually, heavy fonts are bold or extra bold that gives a ‘heavy’ appearance. It gives your designs a modern and contemporary feel. Heavy fonts make the ideal font for headers or subheaders that help to grab the reader’s attention. Mostly, the heavy font is used to create an impact and highlight the importance of certain words.
5. Beautiful Flowing Shapes And Lines
In 2020, designers are going to use more flowing shapes, patterns, and lines instead of using geometric, proper, and rigid shapes. Using flowing shapes, designers can convey a natural, approachable, and genuine feeling throughout their designs. As well as, they can use flowing shapes and lines to make their graphics seem down to creative and authentic.
6. Genuine And Neutral Stock Photos
A few years back, bright and colorful stock images became more popular. In 2020, designers use a lot more muted, genuine, and neutral stock photos that make the photos feel even more genuine. Instead of using colorful photos, brands will be focusing on more natural-looking, muted stock photos with a lower amount of contrast.
7. Minimalist Landing Pages
Minimalist and engaging landing pages will be going to be the height of fashion in 2020 with clean, simple layouts and more white space. It is a great option for SEO and also increases the page speed for your landing page. The quicker the page speed, you rank better on Google. If the better you rank on Google, then the more users visit your site.
8. Better Branded Animations
One thing that you can explore to be ahead of the curve in 2020 is better-branded animations. Still, branded animations are a fairly new frontier for most companies. They can be used on landing pages, blog posts, social media, and email newsletters.
Last Few Words
These graphic and web design trends will dominate 2020 that will implement successfully in your design. Mostly, graphic design trends for 2020 are infused with innovative vibes. Designers will be fusing these trends together to achieve various goals within one project. Graphic Designs are used to help differentiate companies especially using custom illustrations and branded animations.