SEO Basics – 3 Easy Steps to Get Started


Among all the sources of traffic on the internet, organic search engine traffics are the best. They are free and have incredibly high conversion rates in making sales. Although you technically do not have to pay for search engine traffic, you do have to do some legwork before you start getting any useful amount of traffic.

Before we get started let me state that SEO is not going to work for you if you are looking to get fast and instant traffic. It can take months if not years before you can start getting any decent among of traffic

Search Engine Optimization (SEO) is a vast subject as different search engines have different algorithm in raking their pages. Nevertheless, there are some basic SEO Services Gold Coast techniques that are universal across the board.

SEO Basics Step 1: Keyword Research. Whether you are selling diapers or office supplies, the very first step to take is to select a keyword that you wish to optimize for. For example if your have a website on office supplies, you may choose to optimize your website for keywords like “office stationery” or “office business supplies”. Make your selection of keywords based on relevance and the markets with you wish to reach.

SEO Basics Step 2: Content is King. After you have selected the keyword(s), you now have to create content around the keywords you have selected. For beginners, it is not advisable to optimize a single web page for multiple keywords. Dedicate one web page for each of the keywords that you have selected. As a general rule, there should be at least 250 words on each page. 1000 is the optimal amount of words that you should have on any page. The keyword that you have selected should consist of 1.5 to 2.5 percent of the total content. If you have written a 1000-word article, your keywords should be repeated 15-25 times throughout the article. Also be sure to add the keywords to the title and the meta tags of your web page. Update your website with at least one new page of fresh and unique content every day and you are well on your way to getting a decent page rank. It is of utmost importance that you update your site regularly.

SEO Basics Step 3: Get Your Site Linked. Besides content, another crucial step in getting high search engine rankings is to increase the amount of back-links to your site. Back-links are links on other sites which are directed towards your website. A slow, but true and tested method is to focus on creating good content. When you have tones of cool and interesting content in your website, readers will generally be inclined to book mark and add your link to their website or blog. You can also create great back-links by creating a profile on Squidoo, Facebook, My Space, Twitter and other social book-marking sites. You can add your website links to those profiles and with a little bit of networking and maintenance, you can also gain a decent amount of traffic from those sites. Article marking and directories are also great ways to create back-links.