Don’t let your brand’s training videos fit the mould of lousy acting with boring content. Like any other marketing or promotional tool, they need to be created with a goal in mind. Whether they are instructional or just for fun, showcase your best side with engaging content.
Training videos are there to serve a specific audience, explain a topic in detail, and increase consistency. There is no topic too difficult or complex for them to cover. With the current human overpopulation, and more people preferring online courses to face-to-face, it is necessary to invest in training solutions. This allows viewers to learn new skills or enhance their subject knowledge.
Businesses are maybe more present than ever on the internet, and training videos meet their needs. They are toying with giving their employees the skills to excel, and training is a powerful strategy for making healthy progress. Creating your company-specific video is a good idea if you’re setting up something brand new. It’s in your best interest to make impossible tasks possible by mastering valuable skill sets.
Find the proper equipment.
To create a high-quality video, you’ll need particular equipment to ensure your video appearance is at its best. Desktop computers have built-in software to record those videos, cameras that can take videos in 4K resolutions, and sound equipment. You may not need a DSLR camera if you have a decent smartphone.
Screen capturing software allows users to record tutorials on how to perform specific tasks or office training videos.
Find a topic.
Next up is choosing a useful and relevant topic for your training video. First, identify your audience and what they hope to learn by watching your video. The goal of your training video should be the first thing to consider. That will help you narrow it down to what the main points and deliverables of the video should be so that you don’t make it redundant or too long.
One way to ensure that you have a solid understanding of what you’re selling is by conducting surveys with your customers. You can choose a variety of questions and answers, but it might help to see what they’re most concerned or uncertain about when purchasing from you. Then, your product training videos will answer all of their questions and future ones. These videos provide the individual with information on using certain features of your software or tool.
Find a suitable format.
The format of the training video influences the equipment and software in which you have to invest. Some of the most popular formats are:
- Screencasts are ideal for training others on new software or computer systems. A screencap allows people to “see” your work, and staying in the same perspective is easy to do when you use one.
- Short video tutorials: These micro-training videos are perfect for the average media consumer who may have a short attention span. They get right to the point and typically last much less than one minute, making them ideal for those looking to improve their skillset quickly.
- Presentation videos deliver a presentation after it has been recorded. They’re most commonly used when the slides have already been created or allow people to watch the presentation again. Videos created by capturing audio are often longer than others.
- The use of animation in explainer videos is becoming more popular and successful because they are easy to read, accessible, and memorable.
- Interactive training videos are a newer format that can engage followers and test them on different functionalities. They’re an excellent way to emphasise certain information or make your message clearer for viewers.
Create the script and storyboard for the video.
To make recordings easier, have them in written form. Scripts and storyboards are easily edited and can tell a story with text alone.
It’s essential to visualise your video before recording. This is the process of drawing each image you’ll use in the recording, whether free-hand or using a computer program. You can take the help of video editing websites to make the process easier. You don’t have to spend a lot of money on this service because all you usually need is their impressive, helpful tutorials and extra features with the membership.
Video editing software can integrate both scripts and storyboards to create a more immersive production. Such a move will be more at the hands of visuals than anything else. By looking at every aspect of your video’s frames, you can determine what type of visual style is best for the overall objective.
Press record for the video.
Once you finish prepping the audio, you’ll need to practice runs and figure out what type of equipment works best for your voice. This will prevent you from starting too far behind schedule or making costly mistakes when production starts.
Just remember to be prepared. You can always use last-minute adjustments to the script, but most people find it better to make those preparations ahead of time.
Use a good video editing software.
Videography becomes less daunting and easier to create with the right video editor. Once you playback your video a few times, you can edit it with tools like adding graphics, colour correcting, etc.
After finalising the edits of your video, watch it thoroughly to catch any transitions or gaps in your footage. Get a second or even third opinion from someone else on your team to ensure that the project you’re working on is perfect.
Share with your audience.
Once your masterpiece is complete, it’s time to get it in front of your audience. You can share your videos on your website, newsletter, and social media channels. When your project is done, you should make sure to share it with your sales team to use it as a resource in their day-to-day work.
Conclusion
Company training videos are a valuable way to portray your company culture and re-enforce the necessary skills for your employees to progress with their careers. Even though it’s in your company’s best interest, these videos can be challenging to create. You must make sure they include the right amount of content and teach them something new on the way. When your audience is finished with the training program, they should have a better understanding of a specific subject area or be prepared to learn a new skill.